Seniors Week 2020 (Diemen Design Award for Best illustration 2020)

Illustration: Bec Adamczewski, Becski
Design: Kelly Eijdenberg, Poco People
Client: COTA Tasmania

The Seniors Week 2020 illustration encapsulates the values of respect, diversity and integrity of COTA Tasmania (Council on the Ageing). COTA Tasmania is the voice for older people in this state and Becski was invited to contribute by Kelly Eijdenberg of Poco People. Kelly utilised the illustration over multiple pieces of collateral for the event including, posters, social media and the event guide. This versatile illustration was used both as a full scene and individual tableaus throughout the designs.

Through this illustration Becski was tasked to feature older people from diverse places, backgrounds, abilities and orientations. Older Tasmanian’s are part of and contribute to our local environment and community whether they live in the city, urban or regional areas. The range of their activities and pastimes are captured in the illustration. Some are active, some are restful, some are at home. The colour palette ties in with the COTA national branding identity and has been used to highlight different parts of the drawing, focusing on people and place. The simple lines create scenarios individuals could imagine themselves within.

This illustration is a celebration of our older communities in Tasmania.